29 August 2023 - Sofitel Darling Harbour Sydney
STRATEGY & MARKETING MASTERCLASS
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Are you responsible for the future of your business?

Are you ready to evolve and innovate? This workshop is for you!

You really won’t want to miss the strategies being shared by our 12 global and international experts.   You will discover 13 business models and insights on how to create exciting products to generate new revenue streams and brighter futures.
Hear Chris Baynes explain what you’ll gain from this unique, one-day intensive workshop on Tuesday 29 August at the Sydney Sofitel Darling Harbor.

Why you should attend:

  • Risks: Markets and products are changing fast. Do you know and understand your competitors?
  • Rewards: Learn new business models. Can you identify and create new revenue opportunities?

Invest the time, be inspired and grab your ticket to gain priceless expertise in this full day workshop. Perfect for marketers, strategists, operators, investors and advisors. Learn strategy and marketing options.

Join us live or virtual on Tuesday 29 August starting at 8:15am

PREMIUM NETWORKING + OPTIONAL DINNER

Join your colleagues to make new contacts and share experiences. PLUS join us for an optional extra dinner in small groups of 20 at some of Sydney’s finest, hatted restaurants. An additional $250 fee applies.

FEES

Date: Tuesday 29 August 2023
Time: 8:45 AM to 5:15 PM
Location: Sofitel Darling Harbour, 12 Darling Drive, Sydney

LIVE

  • Onsite delegate for full day
  • All slide presentations and videos of all sessions for personal and corporate use
  • Networking sit down lunch and extended barista coffee breaks
  • (Optional) networking dinner at $250 + GST

$700 +GST

VIRTUAL

  • Remote attendance for full day
  • You can view the full day or individual sessions for up to 3 months after the event (closes 28 November)

$500 +GST

2023 STRATEGY AND MARKETING MASTERCLASS PROGRAM

MasterClass2023-SMLockUp-v01

8:40

Chris Baynes
CEO & Founder, DCM Group

Welcome

8:40

Dr Peter Wilton
Marketing Professor, University of California, Berkeley

Challenge your marketing strategies
Peter leads the Marketing Strategy in the Digital Age Program in the UC Berkeley MBA program, rated in the Top 10 MBA courses internationally. Peter will inspire attendees to break from traditional housing and service strategies by reframing the problem and solution.

9:45

Charles Northcote
CEO, BlueCHP

Challenge your housing product mix
BlueCHP is the leader in the delivery of Affordable and Specialist Disability Accommodation (SDA). Over 10 years Charles has led the building of 2,000 homes. He will explain the SDA opportunity and ignite new thinking in revenue streams, partnerships and purpose.

10:15

COFFEE BREAK

10:45

Chris Baynes
CEO & Founder, DCM Group

Challenge your understanding of the market drivers
Chris will review the drivers across Australia and internationally of a wide range of new seniors housing products and services, why they are evolving and the speed of take-up by early adopter customers.

11:30

Luke Mackintosh
Strategy and Transactions, Real Estate Advisory Services Partner, EY Oceania

Challenge your understanding of the BTR competitors
Luke is regarded as Australia’s leading expert in Build To Rent project feasibility. He will reveal the tax, land, funding, product mix and future customer required for a successful project so delegates will understand the threat and opportunity BTR is to seniors housing.

12:00

Jeremy Nicoll
CEO, Arvida NZ

Challenge your care bed assumptions
Publicly listed Arvida is New Zealand’s fourth-largest retirement village in care operator. Jeremy will join us live in Sydney to explain why NZ village operators must abandon non-financial aged care beds, pivoting to building Care Suites with a new village DMF style private funded contract. We will also present a video tour of the Arvida community outreach wellness centre.

12:30

Karen Armstrong
Director, Ethos Urban

Challenge your planning approval thinking
Over 20 years Karen has been one of the most successful strategic and statutory planning executives across state and local government. Karen will present why some projects can succeed in planning while many fail.

1:00

LUNCH

1:45

Prue Bowden
CEO & Group Executive, Home Health Australian Unity

Challenge your concepts of home care
The growth market is home care, but can it be redefined as a wellness and hospital avoidance strategy? In this video from the LEADERS SUMMIT 2023 Prue reviews the strategic landscape and the steps required to innovate support in the home.

2:15

Jeremy Nicoll
CEO, Arvida NZ

The Wellness & Community Outreach strategy
A Case Study of the Good Friends with Arvida Wellbeing Centre in Christchurch. The concept, the business case, the outcome three years later.

2:30

Brian Wong
National Director Strategy and Insights, CommBank Health

Property pricing facts and strategies in this inflationary market
Brian will review the variables that impact the funding potential of new retirement living and aged care property developments, opening the discussion for increased revenue streams.

2:40

Kaizaad Mehta
Head of Healthcare & Industry Specialisation, Westpac

Projects strategies today deliver new homes in 2028
The projects seeking funding in today’s market and why they are being accepted or rejected – the window into the new builds in five years’ time.

3:00

Shannon Thompson
General Manager, Calvary Kooyong Precinct

Challenge your project size and service mix
Shannon leads Calvary’s new, innovative health precinct, a landmark retirement living, health and residential aged care precinct. The culmination of seven years planning and the centrepiece of Calvary’s overarching health strategy, you will see and learn what is required to compete with large-scale competitors.

3:30

COFFEE BREAK

3:50

Phil Usher
CEO, Odyssey Lifestyle Care Communities

Challenge your aged care funding and service mix
Phil has been a delivering private aged care communities for 20 years under the Retirement Village Act, fine-tuning the user pays business and marketing model. You will hear the customer response from the $750,000 to the $7.5 million customer, the services required, and the strength of business generated.

4:05

Chris Baynes
CEO & Founder, DCM Group

Land lease communities – their strategies, their future and future impact
The basic drivers of this fastest growing seniors’ sector but words of caution. Are there limits? Is it responsible development? In the US, the land lease housing model accounts for 20%+ of all housing. Is that likely here?

4:20

Service strategies vs property strategies – the implications for operators
Reframing the customer needs and the ability of operators to pivot plus engage tech will be fundamental to meaningful future growth. A discussion for strategists and marketers with wide organisational implications. The LDK membership model. The Five Good Friends Concierge model.

4:40

Strategising market size, operator size and future executive talent
In three to five years retirement living and aged care will have consolidated into oligopoly market sectors, with multiple operators with $1B+ revenue. Why, and what does this mean for today’s executive, today’s market share and today’s balance sheet?

5:00

CLOSE